As spring approaches, 2012 can seem like an afterthought for most businesses. However, before officially leaving 2012 in the past, businesses should take one last look at some of the social media business statistics for 2012. As an increasingly savvy Internet society becomes more web-dependent for product and service referrals, businesses need to increase their web presence through social media. In social media for business statistics (Part 1), we’ll lay out a few important business statistics for three of the bigger social media giants, Facebook, Twitter and Pinterest.
2012 Social Media for Business Statistics Year in Review:
In 2012, the social media giants, Pinterest, Facebook and Twitter, played a big role in business marketing. Pinterest added more business features, Facebook expanded its advertising options and Twitter allowed for increased brand management. Here are some other noteworthy statistics for the 3 social media giants in 2012.
With over 850 million monthly active users, Facebook provided businesses with a great social media-marketing forum in 2012. Two notable statistics are:
- 80% of social media users preferred to connect with brands through Facebook. (source: Business2Community)
- 77 percent of business-to-consumer companies and 43 percent of business-to-business companies acquired customers from Facebook. (source: Business2Community)
So whether your business sold clothing, furniture or food in 2012, Facebook provided a great way to market to and connect with new customers.
Whether you tweet or not, it seems as though Twitter is here to stay. With 32 percent of all Internet users using Twitter in 2012, businesses may need to start using Twitter to market or manage their service or product.
- Top 3 countries on Twitter are the USA at 107 million, Brazil 33 million and Japan at nearly 30 million. (source: Jeff Bullas)
- 69 percent of follows on Twitter are suggested by friends. (source: Web Analytics World)
- 34 percent of marketers have generated leads using Twitter. (source: Digital Buzz Blog)
Twitter allows businesses to market quickly and efficiently through buzz amongst consumers.
In 2012, Pinterest showed us that women could flex their purchasing power just as well as men.
- 97 percent of the fans of Pinterest’s Facebook page are women. (source: AllTwitter)
- Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. (source: Search Engine Journal)
- 69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users. (source: All Facebook)
Through the use of pin boards, businesses can use Pinterest to market and sell to visually driven consumers.
Social media for business statistics part 1 shows businesses that a web-based presence can attract a huge network of consumers. In social media for business statistics part 2, we evaluate statistics for 2013.
For more information on social media for business statistics part 1 or social media visit mySMN at www.mysmn.com.